Mad Alice’s Bloody Tour of York wins European award for best sightseeing tour

The Bloody Tour of York guide Alicia Stabler with her award at the ceremony in Berlin

YORK tour guide Alicia “Mad Alice” Stabler has won the 2024 European Arival TourReview Spotlight Award for Best Sightseeing Tour within One City.

Alicia, who takes visitors to the site of hangings, beheadings and hauntings on The Bloody Tour of York, run by Alicia Stabler, competed in the medium category against nine other European tours based in Krakow, Munich, Prague and Budapest as the sole British entry.

“This award means so much as it comes from people’s experiences of the tour and how engaged they are,” says Alicia. “It’s amazing to think that people have been recommended or recommend my tour to others around the world.”

The awards ceremony in Berlin, Germany, coincided with the three-day Arival 360 Tourism Conference that brought together the ‘best of the best’ in tours, activities, attractions and experiences in Europe.

The awards were awarded to businesses based on their online customer reviews. The winners were chosen through a data-driven, independent and impartial analysis of reviews across multiple review sites, online travel agencies and millions of customer reviews, powered by review management platform TourReview.

Alicia Stabler, front left, with fellow award winners in Berlin

By aggregating customer data from various platforms, TourReview identified the tour operators consistently wowing customers.  Other winners included Prague City Adventures for Culinary Tours and Experiences and the Basilica de la Sagrada Familia, the Barcelona cathedral, for Best Visitor Attraction.

Alicia has run The Bloody Tour of York since 2013 in the guise of the colourful costumed character of Mad Alice, who leads visitors on a journey around the city centre, regaling them with tales of 2,000 years of gruesome, macabre and supernatural history.

In “the city of a thousand ghosts”, Mad Alice combines entertainment and education in her tour of sites associated with famous characters, such as Guy Fawkes, who was born in York in 1570, and Dick Turpin, the notorious highwayman executed at the Three-Legged Mare gallows at York Tyburn on April 7 1739.

Run as an independent business, the tour began as a “small idea” when Alicia left university 18 years ago. “Having worked at various museums within the city, I wanted to focus on the stories I was brought up on as a child in York to teach people about the darker side of history,” she says.

“History can be immensely fun if presented the right way, and that’s where the character of Mad Alice comes in handy,” says Alicia

“We’re so fortunate that York has hundreds and hundreds of years of history – much of it soaked in blood. History can be immensely fun if presented the right way, and that’s where the character of Mad Alice comes in handy.

“Mad Alice is one of our local legends; there’s a street called Mad Alice Lane and supposedly in the 19th century Alice Smith lived there, who unfortunately went mad and began to confess to crimes she didn’t commit.

“The story goes she was hanged for nothing more than being insane. However, there is no evidence she actually existed. As my real name is a variation of Alice, it seemed only natural to adopt the persona.”

Receiving more than 2,000 five-star reviews across TripAdvisor, Viator, Google and Facebook, The Bloody Tour of York has won the Visit York Tourism Award for Best Experience three times and was awarded Bronze in the Welcome to Yorkshire White Rose Awards for Best Experience in Yorkshire.

Tomorrow, Alicia will find out if her tour has won 2024 Visit York Tourism Awards for Best Experience and Best of York.

Tour guide Alicia “Mad Alice” Stabler in the shadow of Clifford’s Tower, York

Since the pandemic lockdowns, The Bloody Tour of York has built up an online presence across social media, leading to a surge in visitors, who praise the tour for its interactive experience.

“I strive to make everyone on the tour feel included by learning everyone’s names and where they are from and drawing them into the stories,” says Alicia. “I think that why it’s had such a positive response because everyone feels engaged in the history that has shaped our amazing city.”

Mad Alice has even had a limited-edition York Gin made in her name, the “scarily delicious” Mad Alice’s Bloody Orange Gin.  Launched last September for Halloween, it has since sold out.

Created in collaboration with Alicia, this citrus gin was described as “bursting with fresh blood oranges and classic oranges, with a subtle syrup to finish,” while its “mix of classic botancials ensure complexity and depth”.

The gin came in a blood-red bottle with a ‘blood-splattered’ label featuring a drawing of Mad Alice herself. Each bottle was accompanied by a pamphlet detailing a selection of Mad Alice’s legends and stories, plus serving suggestions for the gin.

Alicia “Mad Alice” Stabler collaborating in creating Mad Alice’s Bloody Orange Gin in the York Gin “laboratory”

More Things To Do in York & beyond. Whether 7 Days or SIX, it all adds up to Hutch’s List No. 31 for ’23, from The Press

Alex Cardall’s Eeyore, left, Robbie Noonan’s Tigger, Benjamin Durham’s Winnie the Pooh and Lottie Gregan’s Tigger in Disney’s musical adventure Winnie The Pooh. Picture: Pamela Raith

GEORGIAN glories, Forties’ swing bombshells, the joy of SIX, storytelling with pizza and Pooh and Tigger adventures bring a bounce to Charles Hutchinson’s step.

Children’s show of the week: Disney’s Winnie The Pooh, Grand Opera House, York, Tuesday, 5pm; Wednesday, 11am and 2pm

DEEP in the Hundred Acre Wood, a new musical adventure unfolds for A A Milne’s beloved characters Winnie the Pooh, Christopher Robin and their best friends Piglet, Eeyore, Kanga, Roo, Rabbit, Owl and Tigger.

Accompanying the modern narrative and life-size puppetry in Jonathan Rockefeller’s show will be Nate Edmondson’s score, featuring Grammy Award-winning songs by the Sherman Brothers, such as The Blustery Day, The Wonderful Thing About Tiggers and Whoop-De-Dooper Bounce, plus Milne’s The More It Snows (with music by Carly Simon) and Sing Ho in a new arrangement. Box office: atgtickets.com/york.

7 Days at the races: Craig David at York Racecourse Music Showcase weekend, today

SOUTHAMPTON soul singer Craig David, of 7 Days romancing fame, performs hits galore after today’s racing on Knavesmire. Fill Me In, Walkaway, Rise & Fall, All The Way and I Know You are likely to feature in his early evening set with a finishing time of 7.30pm.

Gates open at 11.15am for the 2.05pm start to the seven-race card. Best bet for a ticket, as the County Stand and Grandstand & Paddock are full already, will be the more informal Clocktower Enclosure. Buy on the gate.

Alexander Flanagan Wright, left, and Phil Grainger: Premiering Helios at the Stilly Fringe tomorrow night

Stilly Fringe storytelling: James Rowland in Piece Of Work, tomorrow, 7.15pm; Wright & Grainger in Helios, tomorrow, 8.45pm, At The Mill, Stillington, near York

AHEAD of his Edinburgh Fringe run, James Rowland opens the Stilly Fringe 2023 storytelling double bill with Piece Of Work, his follow-up to Learning To Fly. Combining story, comedy and music, Piece Of Work takes the form of a road trip searching for the writer of a letter that exploded Rowland’s life. Will he find a sense of home and maybe save a life too?

Edinburgh-bound Alexander Flanagan Wright and Phil Grainger introduce Helios, their latest instalment of stories and songs rooted in Greek myths, in the wake of Orpheus, Eurydice and The Gods The Gods The Gods. Any Stilly Fringe benefits? 1. Pizzas are on the menu from 6.30pm. 2. One ticket covers both shows at tickettailor.com/events/atthemill/957195.  

The poster for Spark Comedy Fringe

Funday Sunday: Burning Duck Comedy Club presents Spark Comedy Fringe, Events Space @ Spark:York, York, tomorrow, 4pm

FOUR acts in one day are on the Burning Duck bill of Edinburgh Fringe previews, kicking off at 4pm with comedian, animator and computer programmer Neil Harris’s Codebreaker show about the Enigma machine, Alan Turing and Bletchley Park, followed by Stanley Brooks’s I Can Make Me Rich, an inspirational, interactive seminar to change your life and bring you cash at 5.30pm.

In Eryn Tett Finds Her Audience at 7pm, this absurdist stand-up misfit combines surreal storytelling with odd observations and wordplay; Tom Lawrinson concludes the cornucopia of comedy with weird, wonderful and completely unexpected punchlines in Hubba Hubba at 8.30pm. Each show costs £5 in advance for guaranteed entry or you can Pay What You Want post-show. A £15 ticket gives entry to all four performances. Box office: wegottickets.com/spark-comedy-fringe.

SIX of the best: Henry VIII’s Queens hit back in song at Leeds Grand Theatre. Picture: Pamela Raith

Musical of the week: SIX The Musical, Leeds Grand Theatre, Tuesday to Sunday

TOBY Marlow and Lucy Moss’s Spouse Girls musical/pop concert wowed York in late-June. Now Leeds awaits the dancing queens with attitude who tell their story in song to decide who suffered most at Henry VIII’s hands once he put a ring on that wedding finger.

Look out for Knaresborough actress Lou Henry in the role of the apparently not-so-squeaky-clean Catherine Howard, short-lived wife number five. Box office (probably for frustration only): 0113 243 0808 or leedsheritagetheatres.com.

In the swing of things: Alice McKenna, left, and Gleanne Purcell-Brown in Alan Plater’s Blonde Bombshells Of 1943 at the SJT. Picture: Pamela Raith

Forties’ flavour of the week: Blonde Bombshells Of 1943, Stephen Joseph Theatre, Scarborough, Wednesday to August 26

ZOE Waterman directs a cast of eight actor-musicians in the SJT, Bolton Octagon and Keswick Theatre by the Lake’s lavish, lively co-production of Hull playwright Alan Plater’s warm and witty musical play.

Meet The Blonde Bombshells, the most glamorous all-girl swing band in the north, whose membership goes down every time they play a GI camp. Now an important BBC job is in the offing and Betty needs to find new musicians fast. Expect Glenn Miller, George Formby, Fats Waller and Andrews Sisters classics aplenty. Box office: 01723 370541 or sjt.uk.com. 

Castle Howard, egg tempera on gesso on canvas, by Amy Dennis, on show in the Northern Prospects exhibition at Janette Ray Rare Books

Exhibition of the week: Northern Prospects, Janette Ray Rare Books, Bootham, York, Wednesday to Friday, 10am to 5pm, until August 19

LOTTE Inch Gallery’s pop-up show of York and northern paintings, prints and ceramics at Janette Ray’s bookshop is being expanded with ceramics by York artists Ben Arnup, Mark Hearld and Ruth King among the new additions.

As Lotte turns her hand once more to creating artistic showcases in non-traditional exhibition spaces, after her hiatus from curating, she presents works by Tom Wood, Marie Walker Last, David Lloyd Jones, Amy Dennis, Nicky Hirst, Kelly Jayne, Robert H Lee, Isabella Maclure, Geoff Morten and Malcolm Whittaker in “unusual corners” amid the shop’s treasure trove of books on the visual arts.

Who will be in Mad Alice’s Georgian Rogues Gallery? Find out each day at the York Georgian Festival

Festival of the week: York Georgian Festival, Thursday to Sunday

DUST off your petticoat and powder your best wig for a plethora of engagements at York Mansion House, Fairfax House, Bar Convent Living Heritage Centre and elsewhere at the inaugural York Georgian Festival.

Learn to dance the minuet; discover Georgian family life with Horrible Histories writer Terry Deary; revel in Mad Alice’s Georgian Rogues Gallery; solve the mystery of tricky Dick Turpin’s missing corpse in an immersive murder mystery night and take a peep behind-the-scenes with York’s curators. For full festival details and tickets, head to: mansionhouseyork.com/yorkgeorgianfestival.

Katie Melia: From starring in Sweet Charity to hosting the Life Is A Cabaret fundraiser at Theatre@41, Monkgate

Fundraiser of the week: Life Is A Cabaret, Theatre@41, Monkgate, York, Friday, 7.30pm

KATIE Melia returns to Theatre@41 after her February lead role in York Stage’s Sweet Charity to present a concert in aid of Reflect: Pregnancy Loss Support, looking to surpass the £3,000 raised at her first fundraiser for this North Yorkshire charity.

Alexa Chaplin, Jack Hooper and Dale Vaughan sing stage and screen hits from Wicked, Spamalot, Dreamgirls and Grease; West End star and director Damien Poole goes Eurovision with Rise Like A Phoenix; Emily Ramsden and Elf The Musical leading lady Sophie Hammond perform too. Tickets update: sold out. For returns only, tickets.41monkgate.co.uk.

Chesney Hawkes: Meadowfest headliner. Picture: Axel Muench

In Focus: Meadowfest, Malton’s Boutique Midsummer Music Festival, today, 10am to 10pm

MALTON’S boutique music festival takes place within the riverside meadows and gardens of the Talbot Hotel, Yorkersgate.

Anticipate a relaxed, joyful, family festival of uplifting sunshine bands, all-day feasting and dancing like no one’s watching.

Grab a hay bale, street food and something to sip and enjoy a mix of live music over two stages with Yorkshire bands to the fore.

Be Amazing Arts hosts the pop-up venue The Creativitent, a hive of activity with creative arts workshops, performances and storytelling, arts and craft zones and facepainting!

The Creativitent gives the opportunity for children, young people and their families to “discover their inner creativity, take to the stage, get crafty”.

This House We Built: Playing the Hay Bale Stage at 5pm. Picture: Ben Audsley

Music line-up

10am, Malton School Soul Band, Meadow Stage; 10.30am, Graeme Hargreaves, Hay Bale Stage; 11am, Gary Stewart, Hay Bale Stage; 12 noon, The Caleb Murray Band, Meadow Stage; 1pm, Alchemy Live, tribute to Dire Straits, Hay Bale Stage; 2pm, The Alex Hamilton Band, Meadow Stage; 3pm, Arrival, The Hits of Abba, Hay Bale Stage; 4pm, Alistair Griffin & Band, Meadow Stage; 5pm, This House We Built, Hay Bale Stage; 6pm, Huge, York party band, Meadow Stage; 7.15pm, The Y Street Band, Hay Bale Stage; Chesney Hawkes, Meadow Stage headliner, 8.45pm.

Box office: tickettailor.com/events/visitmalton.

Mad Alice takes Bloody York Gin Tour online for nightmare nights in York shockdown

Gin up: Mad Alice may have vacated the streets of York in Coronavirus lockdown but now she is going online. Picture: Matthew Kitchen

AWARD-WINNING York tour guide Mad Alice is going online from Friday to offer free nightmares to people already suffering the torture of lockdown in Europe’s most haunted city.

Mad Alice’s Bloody York Gin Tour revels in stories of hangings, beheadings and poisonings, but comes with the antidote of being interspersed with gin tastings of York Gin’s Navy Strength Outlaw and the like in between her accounts of the horrible histories of York’s baddies, Guy Fawkes, Dick Turpin et al.

Mad Alice – the alias of Alicia Stabler – won Best Experience at Visit York’s Tourism Awards last month and has decided to move her tour online to Facebook and YouTube while the city’s tourism industry is on hold.

“I’m normally run off my feet by this stage in the year but the Coronavirus pandemic has put paid to tourism for a while, so we’re going online,” she says. “I’ve been a tour guide in York for years and there’s not much horrible history I don’t know.

“History buffs, people with a morbid fascination with gruesome deaths, as well as gin lovers and people who just want to be entertained, love my tour. I hope they’ll enjoy it online. I know it’s not the same as actually being here, but you’ll definitely get a feel for York’s bloody awful history. And if you have a glass of gin in your hand, your nerves shouldn’t be too shot at the end.”

Ah, gin. That’s the tonic. Those who want the full experience, with gin tasting included, can buy a York Gin tasting collection, with free UK delivery, at https://www.yorkgin.com/product/tasting-collection-of-5-miniatures

York Gin directors and York tour guide Mad Alice Alicia Stabler at the York Gin Outlaw photo-shoot in bygone days before social distancing. Picture: Matthew Kitchen

Looking forward to Mad Alice’s online shows, Emma Godivala, of York Gin, says: “The Mad Alice tour is legendary in York. It’s insightful, entertaining and ghastly but mostly lots of fun.

“York is an amazing place and we hope the Bloody York Gin Online Tour will give people a taste of what tourists can expect to experience when we’re back up and running.”

The first Bloody York Gin Online Tour takes place on Facebook at 6pm on Friday (May 22) with a recording available afterwards on YouTube. To register for the free tour, go to https://www.facebook.com/events/1165414407136334/.

For a one-minute preview of Mad Alice’s tour, head to this YouTube link: https://youtu.be/Bd80ZWpxNR0

Did you know?

THE York Gin shop occupies the ground floor of a 16th-century Tudor building with links to Charles I in Pavement, York. Voted the city’s best shop at the 2020 Visit York Tourism Awards, the premises are closed under the lockdown prohibitions.

York Gin makes such gins as Best English Old Tom, featured at the World Gin Awards held in January this year.