JACK’s magical extra vegan beans at Theatre @41 Monkgate are not the only bean in York to be growing suddenly.
Today, the iconic Bile Beans sign on the side of a building in nearby Lord Mayor’s Walk has doubled in size to now read Bile Beanstalk to publicise York Stage’s debut pantomime, Jack And The Beanstalk.
York Stage have joined forces with CSL Scaffolding, the York construction company, and Press Green, the York design and print agency in Lord Mayor’s Walk, to erect the complementary sign, advertising the show’s run with an arrow pointing in the direction of the theatre.
Nik Briggs, York Stage’s artistic director and pantomime writer/director, says: “Mounting a panto in a pandemic was always going to be tricky. With lots of hurdles to overcome, we’ve really had to think outside of the box.
“I was sitting waiting at the traffic lights on Lord Mayor’s Walk a few weeks ago and chuckled to myself that we’d chosen to do Jack And The Beanstalk at a relatively unknown venue just down from a large sign that said Beans in big letters!”
Bright bean Nik promptly sowed the seeds for an eye-catching wind-permeable banner in a marketing coup on York’s most famous sign. “Nightly Bile Beans Keep You Healthy Bright-Eyed & Slim is such a large York landmark that we knew we had to bring it into play some way,” he says.
“Obviously we didn’t want to touch the sign itself, so we again thought outside of the box and contacted Press Green, who are based in the row of properties that the sign is on, and also got in touch with the brilliant CSL Scaffolding Ltd.
“After the terrible year we’ve all had, we thought it’d be a fun thing to do to advertise where the panto is! We put our heads together and came up with the plan to do a little pop-up extension!”
York Stage have worked for a long time with Press Green, who created the banner, but “Bile Beanstalk” marks a new partnership with CSL Scaffolding. “They’re already making their mark on the city, having done some great work up at Allerton Castle, near Knaresborough, and more locally have been giving back to the community through supporting soup kitchens across the city.”
CSL Scaffolding have been quick to put pictures on Facebook, calling their scaffolding work “our final job of the year, helping out York Stage with their Jack In [sic] The Beanstalk pantomime”. “One of our main men also dressed up for the occasion,” it adds, with one comment referring to Paul Wright.
Explaining the thinking behind putting up the banner, Nik says on Facebook: “People ask us where exactly is Theatre at 41?! Well, after a brainstorming session with our friends at Press Green and thanks to the generosity of CSL Scaffolding Ltd, we’ve managed to make it a bit more obvious!
“Merry Xmas from us all at York Stage. We hope this makes your journey to the theatre a little easier!”
Jack And The Beanstalk and the banner promotion will run until January 3 2021. “We hope the sign gives people a reason to smile,” says Nik. “It’s tongue in cheek and hopefully shows that there are still some things going on in and around York!”
Show times: December 23, 7pm; Christmas Eve, December 24, 11am, 1pm (sold out) and 5pm (sold out; Boxing Day, December 26, 11am, 2pm (sold out) and 7pm; December 27, 11am, 1pm (sold out) and 6pm; December 28, 11am, 2pm (sold out) and 7pm; December 29 and 30, 2pm and 7pm; New Year’s Eve, December 31, 12 noon.
Box office: online only at yorkstagepanto.com. Please note, audiences will be seated in household/support bubble groupings only.
