Blueberry Academy learns how to be creative with Christmas shopping in York

Louisa Atkinson: Blueberry Academy learner and Christmas Fair participant

BLUEBERRY Academy is preparing to make Christmas shopping that little bit more creative in York.

Supporting Learning and Employment Services for adults with learning difficulties, the Academy’s curriculum ensures creativity leads to items being available to buy not only at Blueberry Pop Up Shop on Micklegate, but also at two high-profile events.

Namely, the Pop Up Christmas Market at Homestead Park, Water End, tomorrow (27/11/2021) and Blueberry Academy Christmas Fayre at Melbourne Centre, Escrick Street, on Wednesday (1/12/2021), both from 11am to 3pm.

Blueberry Academy has partnered with New Visuality director Greg McGee to help give the creativity a boost. “Blueberry Academy and their staff do such a great job that I found I didn’t have to do much,” he says.

The poster for Blueberry Academy’s Pop Up Christmas Market

“The timing was convenient, in that New Visuality’s project, Our Style, funded by an award from the National Lottery Community Fund, is up and running.

“In this project, we’re looking at how fashion depends on someone else’s ideas of beauty, but style comes from within and strengthens inner confidence. The Blueberry Academy Fair was a perfect place to get started.”

Available to buy at the Pop Up Market and Christmas Fair will be snoods, candles, paintings and prints, all created by people who are working towards greater independence and confidence. 

Blueberry learner and Christmas Fair participant Louisa Atkinson says: “I’ve really enjoyed being creative in this project and learning the necessary skills. I’m excited to see what the public thinks.

The poster for Blueberry Academy’s Christmas Fayre at the Melbourne Centre

“These events are a good opportunity for not only our friends and family but members of the public to come and see what Blueberry Academy does best.”

Greg is philosophical about how events like these can change the way shoppers think at this time of year. “By this time next week, I shall have completed all of my Christmas shopping, and all of it will have come from the Pop Up Market or the Christmas Fair,” he says.

“Not only is it a chance to redefine Christmas shopping as an opportunity to get away from the crowds and the mainstream, and not only are you buying genuinely desirable and beautifully finished items, but you can directly help a whole cohort of people get their craft out there too. Shopping doesn’t have to be stressful; it can be magical.”

Take a look at Greg’s film at: https://fb.watch/9wD3Y2P31s/