THE Joseph Rowntree Theatre has exceeded its ambitious £10,000 fundraising target, launched through the Theatres Trust’s national crowdfunding campaign.
The Haxby Road theatre, in York, was one of the first to sign up for a scheme designed to raise valuable funds to support theatres throughout the country.
Graham Mitchell, the JoRo’s fundraising and events director, says: “The fact that 165 supporters have donated to this campaign over just 41 days shows just how much this theatre and its survival means to the people of York and the surrounding area.
“In total, including Gift Aid, we’ve raised the incredible total of £10,377.50. Fundraising during a pandemic has certainly been a challenge and we want to say a huge, huge ‘Thank you’ to all those who have pledged an amount, large or small. We did it!”
Some donations went towards specific “rewards” on the Crowfunder page, such as theatre teddy bears, personal theatre tours and afternoon teas on the stage.
Other benefits available included Friends’ memberships and sponsored seats, both still for sale via the JoRo’s website, josephrowntreetheatre.co.uk/saveourtheatre.
The JoRo prides itself on being a strong community hub, a venue run for the community by the community. “Our income, however, has been decimated since lockdown, meaning that savings originally earmarked for vital repairs are now being used to fund day-to-day expenses,” says Graham.
You can view the journey of the charity’s campaign and see the support and comments from donors on the Rowntree theatre’s Crowdfunder page, https://www.crowdfunder.co.uk/josephrowntreetheatre
The nationwide scheme has been backed by high- profile individuals such as The Third Day star Jude Law, who is a Theatres Trust ambassador.
“Theatres are a vital community hub that bring joy to millions of people each year and we must try and save these theatres for generations to come,” he said.