THE inaugural UNESCO City of Media Arts EXPO – the first such exhibition in Great Britain – will celebrate the tenth anniversary of York’s global designation in the Guildhall from Thursday to Saturday.
Taking place within this week’s Aesthetica Short Film Festival, the EXPO is a “dynamic marketplace for innovation and cutting-edge ideas, showcasing the region’s thriving and growing creative sector by exhibiting the local organisations who are making a national and international impact.”
York is the only British UNESCO City of Media Arts, providing a global stage for film production, games development, VFX (visual effects), publishing and design.
The city’s creative industries are a major contributor to the local economy, driving job creation, tourism and investment, as will be highlighted in the EXPO, where entry is free to try out new projects, speak to creatives and see how York is to generating future opportunities in retail, hospitality, transport and services.
Cherie Federico, director of Aesthetica Short Film Festival, says: “The UNESCO City of Media Arts EXPO is one of the most exciting and enriching experiences to celebrate the UK’s creative industries.
“In our region, we are working on a global stage and the EXPO celebrates ten years of designation while also looking forward to how York can position itself as a national and international leader in the sector, creating jobs, driving inward investment and developing clear educational pathways.”
Sarah Loftus, managing director of collaboration partner Make It York, says: “The creative arts and culture sectors, along with ten years of UNESCO designation, are some of the many reasons that make York such a wonderful place to both live and visit. To be able to showcase this with the EXPO, in the centre of the city, is very exciting.”
Consider the facts: the creative industries contribute £109 billion pounds to the UK economy annually and employ 2.3 million people. York is a leader in that economy, as emphasised by its status as one of only 26 cities worldwide to be selected by UNESCO as a City of Media Arts, on a par with such influential locations as Austin, Texas, Sapporo, Japan, and Toronto, Canada.
Among York and North Yorkshire’s creative forces attending the EXPO will be Aesthetica; Art of Protest Gallery; Art Is My Career; Ay-Pe; Bright White; factual TV production company Button Down Productions; Creative Business Skills Academy; Last Maps Illustrations; film content production company Orillo Productions, Peel X; Pollen Studios; Pilot Theatre; Revolution Software; The Distance; visual effects specialist Viridian FX and XR Stories.
In addition to connecting filmmakers, developers and screen executives attending this week’s film festival with businesses that deliver the services they need, the EXPO will support the next generation of talent by showcasing educational pathways and career progressions.
Look out for the premiere of the latest commissioned work by Middleton-in-Teesdale environmental artist Steve Messam in the Guildhall courtyard. Known for his large-scale temporary installations that merge architecture and the natural environment – such as his permanent installation in Wonderlab: The Bramall Gallery at the National Railway Museum and the Aesthetica Art Prize-nominated Portico on the front of York Art Gallery in 2022 – he has designed Lantern I as an exploration of space and interaction.
Through its intricate play with light, the new work featuring 180 metres of festoon lights will transform the historic Guildhall setting into an immersive and ethereal environment.
The BBC will be filming Messam at the EXPO, in a focus on heritage and contemporary art, ahead of his joint exhibition in China with sculptor Sir Tony Cragg.
Cherie Federico has been the driving force behind the Reignite series of events in York focused on nurturing the future of the city’s creative industries. The sixth edition, Reignite VI: Culture Makes Places, will take place during the festival and EXPO, when York will be full of local, national and international attendees.
Representatives from three UNESCO Cities of Media Arts – Braga (Portugal), Linz (Austria) and Oulu (Finland) – will share how they leverage culture to drive transformative change in their cities.
This forum will be a chance to discover how culture enhances economic development, creates jobs and offers skills and opportunities for young people, “fostering growth and innovation across the urban ecosystem”.
The event will be opened by David Skaith, Mayor of the York and North Yorkshire Combined Authority, and addressed by Cherie. Presentations from each city will explore their unique approaches, followed by a panel discussion.
“I’ve been looking to raise the profile of the creative industries through the series of Reignite events, bringing all the different sectors together,” says Cherie. “We should use this UNESCO designation to elevate all of us, and with this year being the tenth anniversary of that designation we needed to celebrate that landmark and highlight the businesses of the future in York.
“That’s the purpose of the EXPO, where all are welcome to attend for free. To me, we should be focusing not on what there isn’t but what there is in York, and this is an opportunity for creative industries to make transformative changes.”
Cherie brings the positivity of New York – her home before settling in York 20 years ago – to her artistic pursuits. “If you beat yourself down, you’re going to be down. If you approach things with that mentality, you’re stuck in the past, but you have to give the creative industries the chance to rise because that attitude becomes infectious.
“People want things to change. This is a city that had nine million visitors in 2023; a city with history but modern culture too. We need to be living in a city that celebrates not just that cultural impact but the economic impact too because it boosts all sectors.”
Why will admission to the EXPO be free? “We want everyone in the city and beyond to be able to understand what it means to be a UNESCO City of Media Arts,” reasons Cherie. “This is the perfect time to highlight it, during an international film festival, when so many people will be coming to York already.”
For more details of the EXPO, head to: https://mediacityexpo.com/.
Aesthetica director Cherie Federico: Why UNESCO City of Media Arts status “positions York at the forefront of global creative discussions”
“YORK’S designation as a UNESCO City of Media Arts has profoundly impacted the city’s cultural and economic landscape, fostering a dynamic ecosystem where creativity, technology and education intersect.
“As an emerging sector, media arts is gaining momentum, creating pathways for future careers and educational opportunities. This designation not only attracts investment and talent but also positions York as a hub for digital innovation and creative industries, which benefits tourism, hospitality, retail and other sectors across the economy.
“Celebrating the tenth anniversary of York’s UNESCO designation marks a significant milestone, symbolising a decade of transformation driven by the media arts. Over these ten years, the designation has strengthened York’s global reputation, supporting local economic growth by driving job creation and developing crucial skills for the creative industries.
“The status encourages collaboration between cultural organisations, educational institutions and businesses, creating an environment where new ideas and projects can thrive. This collaborative culture is vital for retaining graduates and attracting skilled workers, making the city increasingly appealing to young talent and creatives from around the world.
“Additionally, the focus on media arts extends beyond economic impact, enhancing social cohesion and community involvement through cultural programming. Events, festivals and exhibitions celebrate new talent while promoting international collaboration, thus enriching York’s artistic landscape.
“The upcoming UNESCO City of Media Arts EXPO, part of Reignite VI: Culture Makes Places, exemplifies this commitment to cultural exchange. Held at the Guildhall, the EXPO will showcase cutting-edge exhibits from the creative industries, which celebrates the sector’s potential by exploring how media arts contributes to sustainable urban transformation.
“As the event coincides with the BAFTA-Qualifying Aesthetica Short Film Festival, it positions York at the forefront of global creative discussions, drawing attention to the city’s evolving cultural scene.
“As a regional city, York recognises the need to operate on a national and international level to maximise the benefits of its UNESCO status. With over eight million visitors annually, the city is well positioned to reach beyond its borders, leveraging its unique offer — a blend of historic charm and modern creativity.”
Underscoring this ambition, Cherie says: “The economic potential of the creative sector on our city is phenomenal, and everyone benefits.
“The tenth anniversary celebrations, including Reignite VI and the UNESCO City of Media Arts EXPO, are pivotal in showcasing how cultural programming can propel York’s ambitions forward, driving growth and innovation while fostering a sense of shared purpose and a forward-thinking city.
“By investing in media arts and embracing its UNESCO designation, York aims not only to maintain its status as a leading cultural destination but also to expand its influence globally, ensuring a prosperous and inclusive future for the city.
“These efforts will help York aspire to more than just a visitor destination, transforming it into a thriving centre for creativity, education and economic development that stands out on the world stage.”
Did you know?
IN 2023, the Aesthetica Short Film Festival welcomed more than 26,000 visitors, bringing a £2 million economic boost to York.