Today is the day to Discover Effortless Living in York as Bull release debut album

Band and the banner: Bull take to the River Ouse on the album launch day for Discover Effortless Living as the artwork hangs from Millennium Bridge, York

BAND formed: 2011. Debut album released on major label: March 26 2021. No wonder York alt-rock  dandies Bull rolled out a large banner of the cover artwork for Discover Effortless Living from Millennium Bridge today.

“It feels great. I’m really excited,” says songwriter, guitarist and vocalist Tom Beer, revelling in one of the most joyful stories in the history of York’s music scene, as the first buds of spring deliver Bull’s 13-track flourish on EMI Records, in conjunction with York promoters, producers and proponents of potent pop, Young Thugs.

“We’ve been working on bringing out the album all year [since signing to EMI last July] and it’s just exciting that it’s done and ready to go.”

Ten years to reach this zenith, and you thought elephants had a long gestation period. “We didn’t know we’d ever get to this point. We’d never bet on it,” admits Tom, after Bull became the first York act since Shed Seven in October 1993 to sign to a major label.

“It definitely feels all the more significant because it’s not only a year’s work. Everything we’ve done has been incremental, learning as we go, for years.”

Are Bull the hardest working band in York, Tom? “I’m not sure we can be called that! I’ll give that to The Howl & The Hum. Not that we haven’t worked hard, but we’ve always just done what we wanted to do. When you work at something you love, it’s not work, is it?” he says. “I’ve only just started calling it ‘work’ in recent years.”

Going Green: The artwork for Bull’s first single for EMI, a song written as long ago as 2012

Bull have hit the roof, in the best way possible. “We’ve just played a gig on the EMI roof,” reveals Tom. When? “Um…I only remember dates in the future.”

Sometime in March, anyway, as Tom, guitarist Dan Lucas, drummer Tom Gabbatiss and bass player and artist Kai West followed in the London footsteps of The Beatles in their last public performance on the Apple offices rooftop at Savile Row on January 30 1969 and U2 in a not-so-secret gig atop BBC Broadcasting House on February 27 2009 to launch their 12th album, No Line On The Horizon.

The Beatles, U2, what esteemed company Bull are keeping. “We’ve actually been called The English Beatles, which we quite liked!” says Tom.

“We had a few meetings at The Golden Ball [York’s first community co-operative pub in Cromwell Road] and came up with a few whacky ideas, and originally we thought we’d just try to play on the roof without telling EMI, just doing it on the day, maybe with the help of the janitor.”

Instead, it developed into a full-blown performance, playing all 13 tracks from Discover Effortless Living. “It will be broadcast on Jericho Keys’ BBC Music Introducing show on BBC Radio York tomorrow [27/3/2021, from 8pm],” says Tom.

“As for actually releasing it, we’re pitching it to various sources, but it will be available to watch via our Facebook site on a date to be confirmed.”

“Everything we’ve done has been incremental, learning as we go, for years,” says Bull’s Tom Beer on the day their debut album arrives

Bull made their little piece of rock’n’roll history on that rooftop. “Apparently we’re the first band to play on EMI’s offices, at the Universal Music building next to King’s Cross [Four Pancras Square, to be precise],” says Tom.

“It was insane! Like, the food that day was better than anything we’d eaten in years! The roof must be 20 storeys up. Brilliant up there, but cold. It was bracing to say the least. We even had a drone photographing us that looked as big as a helicopter! We’re editing that now.”

No fewer than seven singles were released from Michael Jackson’s 1982 album, Thriller, and Bull are on his tail with Eugene this week becoming the fifth from Discover Effortless Living, in the wake of Green, Bonzo Please, Love Goo and Disco Living.

Tom’s mini-symphony of self-flagellation spans the various stages of feeling down on yourself – from lethargy and frustration to anger – using tempo changes to “paint an audio picture”. In its brief visit of only two minutes and 38 seconds, the idiosyncratic song manages to be both melancholy and spritely at the same time.

“It’s a real kick-yourself-when-you’re-down song,” says Tom. “I wrote Eugene when I was feeling dissatisfied with what I was doing. It’s kind of a self-hate song, you know when people talk about self-love? It’s not that. I’m slating myself; it moves through the key changes and different moods, and ends in a way that mocks the sadness, another form of self-deprecation!”

One of the red apples from Bull’s animated video for new single Eugene

Recalling penning Eugene, Tom says: “I felt rubbish at the time but I did feel better for writing it. The problem is singing it for ten years, still having to revisit that apathy, but hopefully it’s preventative to getting back to that state.”

Mulling over the kick-yourself-when-you’re-down subject matter: “I used to listen to a lot of Elliott Smith [the American singer-songwriter who took his own life with a knife in 2003],” says Tom. “There’s a line in High Fidelity: ‘What comes first? The music or the misery? I had a down year when I wrote Eugene…but I think the answer might be ‘music’, though…”.

Who’s Eugene, Tom? “We used to name a lot of our songs around our original drummer Louis’s friends, such as Eddie’s Cap. We like the idea of giving the song a name, as opposed to lifting it from a lyric.

“Eugene is named after Joe G, Joseph G. Louis used to call him Gorgeous G. So Eugene. My brother Paddy’s band are called Eugene Gorgeous after this guy too.”

The video is an animated gem in a collaboration with artist friends of the band that reflects the song’s different moods. Band members Dan and Kai set the ball rolling with a burst of DIY Claymation before handing over to artists Jack Iredale, Rory Welbrock, Roxy Linklater and Tom’s sister, Holly Beer, who each tackled a different animation style.

York band Bull pictured in….Scarborough. Picture: Amy D’Agorne Craghill

“With all those key changes, the song’s a bit of a rollercoaster, and we wanted to mirror that in the visuals, splitting it into animated sections, but we also thought: ‘Does it need something to tie it together?’, so we made the arbitrary decision, or maybe not, that all the animations had to feature a red apple,” says Tom. First Adam and Eve, then Snow White, now Bull!

Summing up the album as “13 songs written and rocked on between the years 2012 and 2020”, Tom elaborates on the origin of the title: “It’s taken from the opening lyric to the final track, Disco Living. We wanted to use a lyric from the album and felt like this was a good one.

” I first saw the words Discover Effortless Living in London, written on the side of a mansion being built and thought it was funny. It also ties in with ideas around class, new beginnings, a golden era of prosperity, and hoping to have life ‘in the bag’.”

What would constitute “effortless living”, Tom? “I just think it’s a contradiction in terms. That’s what was funny about it. Effortless living? I don’t think anyone would want to discover it. Effort is surely worth the effort?” he says.

“My idea of discovering how to live is to take things slowly; finding joy in the little things; having lots of different things on the go at the same time, and not worrying about any of them too much. Maybe lockdown has been a necessary change of pace. A nice change of pace. It’s the first time I’ve had a routine since school.”

Spread out: The artwork for Bull’s debut album, Discover Effortless Living

Tom finds joy in going for walks. “I love walking in suburbia; it’s my favourite thing. I’ve always loved it. You have really good conversations on walks, and I love discovering roads and parts of communities I’ve not seen before,” he says.

Now those discoveries are as much in Scarborough as elsewhere after moving from York with girlfriend Martha – band member Dan’s sister – a year and a half ago.

“Martha is a midwife and it was either Oxford or Scarborough that she would be working in. It was time we lived together; we both liked Scarborough; it’s close, so I can go to York, rehearse all day, then get back to Scarborough.”

Tom and Martha are living in Castle Road. “We’re south-facing, so out of the window we have incredible views of the South Bay,” he says.

“In fact, Castle Road is where we made the album cover, at St Mary’s Church. We knew we wanted somewhere with beautifully green grass, the greener the better. I called the church up on the phone, to ask if we could use the churchyard [where Haworth novelist Anne Bronte is buried, by the way].

Richard Hawley pictured at the Stephen Joseph Theatre, Scarborough, for the album cover for Coles Corner

“I said, ‘can we have it between 10am and 5pm, if we clean up afterwards ourselves?’, and this man very kindly said ‘yes’.”

To create the cover image, Bull combined items they found on the street with “lots of flowers we picked”. “I hope they’ve grown back,” says Tom. “A bunch of people came up to ask ‘what are you  doing?’, and once we told them, they said, ‘oh, that’s nice’. Some people even sat and watched!”

And so, St Mary’s Church churchyard becomes the second Scarborough setting for a landmark album sleeve, after the Art Deco frontage of the Stephen Joseph Theatre, at the former Scarborough Odeon, graced the cover of Richard Hawley’s Coles Corner, released in September 2005.

The band portrait at the top of this interview was taken in Scarborough too by Amy D’Agorne Craghill. “There’s this amazing place on the North Bay. From the castle, you walk through the castle walls to woodland with all these orange-coloured rocks and that’s where Amy took it,” says Tom.

A further Bull image in Scarborough came about when they stumbled across 100 gnomes in a woman’s garden. Who could resist using gnomes for a picture? Not Bull. Permission was duly forthcoming.

What’s next? Bull in a china shop?

On the edge: “We didn’t know we’d ever get to this point. We’d never bet on it,” says Tom Beer of Bull’s progress to a major-label debut album

Track listing for Bull’s Discover Effortless Living: Bedroom Floor; Love Goo; Green; Shiny Bowl; Eugene; Eddie’s Cap; Serious Baby; Perfect Teeth; Find Myself A Job; Bonzo Please;
In A Jar; Smoke and Disco Living.