The Wizard of York, Dan Wood: Founder, host and programmer of York’s inaugural WizardFest. Picture: The Story Of You
YORK’S first festival of wizardry, WizardFest, will fizz with fun from May 24 to 26.
The magical new festival is the spellbinding idea of Phoenix the Red, the award-winning host of the Wizard Walk of York, who will co-host the city-wide event with Little Vikings, the guide to York for families.
“Although it isn’t until May half-term, I’m promoting it now, so that families visiting York can plan their magical trip in advance!” reasons the Wizard of York, alias Dan Wood, fresh from winning Experience of the Year 2025 at the Visit York Awards.
A magical myriad of attractions, both paid and free, will be on offer with the promise of “more magical fun than you can shake a wand at”.
“Since announcing WizardFest, I’ve had lots of exciting companies come forward for an event that will appeal to wizard fans of all ages,” says Dan. “We’re flying the flag for all things magical in this enchanting city, and of course we’ll be running plenty of extra Wizard Walks to meet demand.”
York company Story Craft Theatre’s Cassie Vallance, left, and Janet Bruce: Hosting A Kind Of Magic sessions
Working closely with independent businesses, the festival is supported by Visit York and sponsored by Loopy Scoops Ice-Cream Parlour, Totally Awesome Toys, The Cat Gallery and The Society of Alchemists.
Little Vikings will help to promote the attractions on offer. ““This magical event is the perfect opportunity for families to explore the enchanting experiences York has to offer,” says Little Vikings’ Polly Bennett. “We’re thrilled to be supporting it.”
Some events are yet to be confirmed, but confirmed so far are extra Wizard Walks; Harry Potter films at City Screen Picturehouse; Lego workshops with The Brick Box; A Kind Of Magic sessions with Story Craft Theatre’s Janet Bruce and Cassie Vallance; Witch and Wizard crafts with Avocado Events; bird of prey experiences, dragon meet-and-greets and more.
A purr-fect partnership with The Cat Gallery, in Low Petergate, will see families searching for cats around shop windows and spelling a magic word to receive their own mini magical cat. A permanent Wizard of York cat will be added to their regular Cat Trail, complemented by a competition to name the magical moggy.
From Visit York and Make it York, visitors can peruse a Magical Night Market in Shambles Market on the Monday evening, with interested traders invited to email York-markets@makeityork.com to book a stall.
Wizard Of York ice creams at Loopy Scoops
The free Owl Trail will return to Shambles Market and a Wizard Activity Area will appear on Parliament Street. Expect majestic birds of prey to meet, face painting, wizard props and more.
Hungry witches and wizards are in for a treat too at themed specials across the city. Wizard Afternoon Teas will be available at Plush Café, in Stonegate, and monstrously good Beastly Burgers from Baby Boys Burgers at Spark:York. Wanderers can be all ‘fired up’ about Phoenix cocktails and mocktails at Ate O’ Clock, in High Ousegate, too.
Wizards with a sweet tooth can enjoy a chocolate Magic Minster or Mystic Macaron from Florian Poirot, in Shambles, chocolate shots at Monk Bar Chocolatiers or the Wizard of York ice-creams at Loopy Scoops. New to this Church Street ice-cream parlour will be the Wizard’s Butter Brew Soda Float, an ice-cream twist on a drink that wizard fans go Potty for.
Elsewhere, many shops will offer discounts to visitors dressed as wizards and The Puzzling World of Professor Kettlestring, in Merchantgate, will have a new quest to lift the curse of dark wizard Mortius Darktrix. York surrealist artist and illustrator Lincoln Lightfoot will create an exclusive Wizard of York print.
Bird of Prey experiences with York Bird Of Prey Centre, being held in Parliament Street
The festival will culminate in a fancy-dress parade on May 26 at 3pm from St Helen’s Square, with a contest for Best Dressed Witch or Wizard. Prizes include a Phoenix Lego set and family Wizard Walk tickets, dragon hatchlings from The Society of Alchemists and magical goody bags from The Shop That Must Not Be Named.
A dedicated web page is being made for the wizardwalkofyork.com site. Wizard fans are advised to check in closer to the event, as the festival programme is subject to change. In the meantime, you can follow facebook.com/wizardwalkofyork for WizardFest updates and booking links.
“Many activities are already bookable, so locals are advised tobook early as tickets are expected to vanish…as if by magic,” advises Dan.
2024 was a busy year for The Wizard Walk, winning Best Tour of York for the third time alongside myriad further accolades. At the Visit York Awards, the team won both Best of York and New Tourism Business Award, followed by winning gold at the VisitEngland Awards in Liverpool.
Lego workshops with The Brick Box at York Medical Society
The Wizard Walk also scooped TripAdvisor’s Best of the Best for the second year running as one of only a handful of UK attractions making the cut.
Dan says: “It’s been absolutely spellbinding to win so many awards, and we’re thrilled to have so much support locally too. We love working with business who are doing great things in the city, and we’ve already waved a wand over some magical partnerships, with many more to come.”
In response to tours continuing to sell out, Dan cast a duplication spell last May to conjure up a second guide, Viridian the Green, and he is now looking for a third.
“We have big plans for 2025 and beyond, and WizardFest is an event that I aim to build on year after year,” says Dan. “If you’re interested in being involved, you can send an owl of enquiry to info@wizardwalkofyork.com or contact us via www.wizardwalkofyork.com.”
The logo for WizardFest
Summary of events at Wizard Fest, May 24 to 26
The Wizard Walk of York. Booking at www.wizardwalkofyork.com.
Brick Magic Lego workshops with The Brick Box – York Medical Society. Booking at brickboxyorkshire.com/brick-magic-york.
Harry Potter film screenings – City Screen Picturehouse. Booking at www.picturehouses.com/cinema/city-screen-picturehouse.
Totally Wicked craft workshops – Avocado Events (Monday only). Booking at www.bookwhen.com/avocadoevents.
A Kind Of Magic workshops – Story Craft Theatre (Saturday only). Booking at www.yorktheatreroyal.co.uk.
The Curse of Professor Kettlestring – Professor Kettlestring’s Puzzling World. Booking at www.puzzlingworldyork.co.uk.
Wizard Activity Area – Parliament Street.
Magical Night Market – Shambles Market (Monday only).
Owl Trail – Shambles Market.
Black Cat Quest and naming of new Wizard of York cat – The Cat Gallery.
Bird of Prey experiences with York Bird of Prey Centre – Parliament Street.
Dragon meet-and-greets – St. Crux Churchyard (Monday only).
Wizard Afternoon Teas at Plush Café.
Phoenix cocktails and mocktails – Ate O’ Clock.
Wizard of York Ice-Creams and Wizard’s Butter Brew – Loopy Scoops.
Beastly Burgers – Baby Boys Burgers, Spark:York.
The Magic Minster and Mystic Macaron – wondrous creations by Florian Poirot.
Chocolate Shots at Monk Bar Chocolatiers.
Fancy Dress Parade and Best Dressed Witch or Wizard competition.
Exclusive Wizard of York art print by Lincoln Lightfoot.