BJORN Again can pick a host of Abba winners when rounding off the day’s racing at York Racecourse on June 27.
First up, Money, Money, Money will be The Name Of The Game as the runners and riders invite you to Take A Chance On Me and The Winner Takes It All (along with other winning bets too, before pedants start writing in) from the seven-race afternoon card on Summer Music Saturday.
Next, the long-running Abba tribute act will take to the stage, notching up another addition to a list of 7,000 shows in 100 countries since forming in Melbourne in 1988 en route to Bjorn Ulvaeus saying the Aussie doppelgangers single-handedly initiated the super-Swedes’ revival.
Bjorn Again’s post-racing set will be preceded earlier in the afternoon by Abba karaoke singing and a Silent Abba Disco.
Prizes will be awarded in the 1970s’ Fancy Dress Contest, for which racegoers are invited to create a stylish look from such fashion favourites as flares, platform boots, 1970s’ jackets and kipper ties. Look out for the “selfie stations”, on hand to help share the good times with the wider world.
On the Knavesmire track, £150,000 will be won over the seven races. Tickets for the racing and music double bill are on sale from £25 (for an advance booked group of six), with no booking fees and no parking charges. Under 18s will be admitted free of charge with an accompanying adult.
James Brennan, head of marketing and sponsorship at York Racecourse, says: “We wanted to offer people the chance to have fun, we hope in the sun, and what better way than in celebrating all things Abba.
“You only have to remember how popular the Mamma Mia films and Mamma Mia The Party have been to understand the affection across the country for the famous Swedish quartet. Obviously, they aren’t able to join us, but the rave reviews for Bjorn Again demonstrate the show is a great performance.”
Brennan continues: “There’s a lot of choice for music events around Yorkshire this summer, so we think this offers something different, a little more relaxed and at a more affordable price.
“Of course, we have the additional excitement of Pussycat Dolls and Rick Astley set for late-July, so a little bit of ABBA fun seems a great way to kick off our music events.”
The York Racecourse Music Showcase Weekend will bring the re-formed Pussycat Dolls to Knavesmire for the July 24 evening race meeting, followed by Newton-le-Willows crooner Rick Astley at the July 25 afternoon card.
Tickets can be booked at yorkracecourse.co.uk and on 01904 620911.