YORK River Art Market is going virtual in the lead-up to Christmas at #yramathome.
The series of Virtual Winter Art Markets will run from 10am to 5pm each Sunday from November 22 to December 20, plus the last Saturday before Christmas Day, December 19.
Online shoppers can browse and buy artworks from a selection of 20-plus different “indie makers” at each market day via Instagram.
Information on each weekend’s makers, along with instructions on how to shop, will be shared via the York River Art Market (YRAM) Facebook page, both in the run-up to the events and during them.
On market days, the artists will be set up via their own Instagram accounts to showcase live videos of their stall and individual images of each item for sale, with details on medium, size and price.
Artists and craft makers seeking to sell artworks from the comfort of their own home under the YRAM umbrella should contact firstname.lastname@example.org for details. The cost will be £10 per day to cover administration, advertising and the chance to promote and sell work via Instagram.
Looking ahead to the markets, organiser Charlotte Dawson says: “Shoppers can simply find details of each artist attending the up-and-coming market day via the YRAM Facebook page, which will guide them to each artist’s own Instagram page.
“Here, shoppers may browse the images of each indie maker’s artworks for sale and follow the maker’s simple instructions of how to claim/buy each handcrafted item.”
Charlotte foresees the Virtual Winter Art Markets being welcomed by makers and shoppers alike. “So many physical arts and craft events have been cancelled this year due to Covid-19, such as the York River Art Market’s fifth summer besides the River Ouse,” she says.
“I realise that a Virtual Art Market is a completely different experience to being besides the river, with art exhibited all along the railings down Dame Judi Dench Walk by Lendal Bridge.
“However, I do hope that this version can give support to indie makers and also offer a different and fun experience for shoppers, where they can connect directly with the artist and browse the virtual market place, via Instagram, at their leisure and from their own home.”
#yramathome dates for the diary are: November 22 and 29; December 6, 13, 19 and 20, 10am to 5pm. For information and updates, follow YRAM at @yorkriverart on Instagram and at @yorkriverartmarket on Facebook.