LEEDS Heritage Theatres has received £119,900 from the National Lottery Heritage Fund to help address the impact of COVID-19 on its three venues.
Leeds Grand Theatre, Leeds City Varieties Music Hall and the Hyde Park Picture House cinema now operate under the collective Leeds Heritage Theatres umbrella, a re-branding announced amid the ongoing Coronavirus crisis.
Since the doors to all three closed on March 17, the company has lost 99 per cent of its income, earned through ticket, bar and merchandise sales, and furloughed 96 per cent of staff; with a small team being kept on to manage customer refunds, reschedule performances and maintain necessary administrative functions.
Chief executive officer Chris Blythe said: “Since our venues ceased trading due to the pandemic, we have been doing everything we can to ensure our survival throughout this period, as well as prepare for the economic uncertainty that will follow, including drawing on our reserves which we had planned to invest back into our three heritage buildings.
“This grant is a lifeline, and while it won’t quite see us out of the woods – we are waiting to hear if we have been successful in our bid for emergency funding from the Government – we’re hugely grateful to the National Lottery Heritage Fund for supporting us at this crucial time. It’s invaluable to us and others who are passionate about sustaining heritage for the benefit of all.”
The UK-wide funding, made possible by National Lottery players, was awarded through the National Lottery Heritage Fund’s Heritage Emergency Fund. In all, £50million was made available to provide emergency funding for those most in need across the heritage sector and to help organisations to start thinking about recovery. The money awarded to Leeds Heritage Theatres will be used to fund re-opening costs across the Grand and City Varieties, including signage and PPE.
Ros Kerslake, chief executive of the National Lottery Heritage Fund, said: “Heritage has an essential role to play in making communities better places to live, supporting economic regeneration and benefiting our personal wellbeing. All these things are going to be even more important as we emerge from this current crisis.
“Thanks to money raised by National Lottery players we are pleased to be able to lend our support to organisations such as Leeds Heritage Theatres during this uncertain time.”
Like Leeds Heritage Theatres, other charities and organisations across Britain affected by the pandemic are being given access to a comprehensive package of support of up to £600 million of repurposed money from The National Lottery. “This money is supporting some of the most vulnerable people in our communities and span the arts, community, charity, heritage, education, environment and sports sectors,” said Kerslake.
Thanks to National Lottery players, £30 million is raised every week for good causes, including heritage of local and national importance. By playing the National Lottery, people up and down the country are contributing to the nationwide response to combatting the impact of Covid-19 on communities across Britain.
Explaining the Heritage re-branding that came into effect on August 26, Blythe said: “The planned name change, and brand launch were originally scheduled for April 2020, when we were hoping, and had plans, to announce the exciting news in a manner more fitting of our industry.
“Unfortunately, due to the current pandemic, we had to postpone the announcement while we attended to more urgent matters, namely closing our three buildings and furloughing 96 per cent of our staff, while maintaining some business continuity. Now, after considerable work behind the scenes, we are ready to put the new name, brand and website into the public domain.”
Blythe continued: “While we have been trading for more than 30 years as Leeds Grand Theatre and Opera House Ltd, we have long known that the name was not befitting of our company, and the role our venues and people play within the Leeds arts scene.
“We knew we must choose a name that encapsulates our people, our venues, our heritage and our future, and will raise awareness, both regionally and nationally, of the breadth and quality of our shows/screenings and educational function.
“Now, more than ever, as our venues stand empty, it is important that we make people aware what Leeds and Yorkshire stand to lose if our venues close due to COVID-19.”
Leeds Heritage Theatres does not receive funding from Arts Council England and the company has been massively hit financially by the pandemic crisis.
“As we put forward our bid to receive funding from the Government’s arts rescue package, we know that competition is fierce, and we need the support of our loyal customers more than ever,” said Blythe.
“We’re asking that people, if financially viable, buy tickets, memberships and vouchers, or donate what money they can. In such dark times, theatre is a positive force: it provides an opportunity for people from all backgrounds to come together to share a common bond – a love of performance. Just when our future was looking so bright, we cannot let our theatres fade into the darkness.”
Donations can be made at https://donate.leedsgrandtheatre.com/.