YORK Theatre Royal and the Grand Opera House, York, are joining more than 100 theatres in UK Theatre’s Love Your Local Theatre campaign.
The National Lottery is providing up to £2 million to subsidise 150,000 tickets nationwide in the biggest-ever 2-for-1 ticket offer, open to National Lottery players who attend a show during March, whether musicals, plays, family shows, comedy or dance.
Tickets are available to buy from 10am today via loveyourlocaltheatre.com in a campaign run by theatre membership body UK Theatre, designed to encourage the public to support their local theatres as they begin to recover from the impact of Covid.
Supported by Girls Aloud singer, television presenter and stage star Kimberley Walsh, Love Your Local Theatre is a thank-you for the £30 million National Lottery players raise every week for good causes, including support for the performing arts and theatres during the pandemic.
Walsh says: “We are so privileged to have so many incredible theatres and entertainment venues across the UK. I have been lucky enough to perform in many of them. Without our local theatres, the face of UK entertainment would look very different and it’s amazing the National Lottery is providing £2 million to support them.
“The entertainment industry was particularly impacted by the pandemic, and that’s why the Love Your Local Theatre campaign is so important in supporting their recovery.”
Stephanie Sirr, president of UK Theatre, says: “We are delighted to be working with the National Lottery on Love Your Local Theatre, the first time UK Theatre members across the country have united for a ticket promotion of this scale.
“We should be hugely proud in this country to have such an extensive, vibrant and diverse range of regional theatres, all of which play a vital role in the theatre landscape of the UK and beyond. After such a turbulent two years, we want to shout about the fact that theatres are open and ready to reward audiences for their patience and loyalty – please visit your local theatre and help them continue to make brilliant creative work!”
Nigel Railton, chief executive officer of National Lottery operator Camelot, adds: “The UK’s entertainment industry is world class, thanks to the huge variety of venues and projects across the four nations.
“National Lottery players raise £30 million a week to help fund good causes, many of which lie in the entertainment industry. The National Lottery is proud to have teamed up with UK Theatre to launch the Love Your Local Theatrecampaign, giving local theatres the support they need to get on the road to recovery following the pandemic, while saying thank you to National Lottery players who have helped support many theatres during the last two years.”
Among other Yorkshire theatres taking part are: Bradford Alhambra Theatre; Harrogate Theatre; Hull New Theatre; Hull Truck Theatre; Leeds City Varieties Music Hall; Leeds Grand Theatre; Leeds Playhouse; Stanley & Audrey Burton Theatre, Leeds; Stephen Joseph Theatre, Scarborough, and Sheffield Theatres (Lyceum and Crucible).
The Love Your Local Theatre promotion is available to anyone who is a National Lottery player and possesses a National Lottery ticket. From today, players can purchase tickets at available performances taking place during March.